It’s happened to us all. You wake up one morning and the
outfit you once loved just doesn’t work for you anymore.
It used to look so great – it was so ‘you’! But overtime, it got a little worn around the edges, the colour faded. Perhaps it’s a little baggy, or a little tight around the seams. No big deal right? Your style had changed anyway, you’d moved on. Just a normal part of life – we change, we grow.
Maybe you’ve had it with a house, a car, a hobby – heck, even a person! We outgrow things. We fall out of love with them. And when we do fall out of love with something, there’s no sense hanging onto it, so we move onto something that suits us perfectly.
So what happens if the thing we’ve fallen out of love with is our brand?