Help! I’ve Fallen Out of Love with My Brand! (Part 2)

This is the second part of a two part series on rebranding.
Missed the first one?

No problem – click here to read it and then come back for the second course. Don’t worry, we’ll wait for you!

So. You’ve made the decision that it’s time to rebrand. But there’s something still holding you back. It’s a big step right?

Well, I’m here to tell you my top 3 reasons why a change can do you – and your business – a whole world of good. (By the way, incase you couldn’t tell, March’s focus word is CHANGE. So let’s focus…)

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Help! I’ve Fallen Out of Love with My Brand! (Part 1)

It’s happened to us all. You wake up one morning and the
outfit you once loved just doesn’t work for you anymore.

It used to look so great – it was so ‘you’! But overtime, it got a little worn around the edges, the colour faded. Perhaps it’s a little baggy, or a little tight around the seams. No big deal right? Your style had changed anyway, you’d moved on. Just a normal part of life – we change, we grow.

Maybe you’ve had it with a house, a car, a hobby – heck, even a person! We outgrow things. We fall out of love with them. And when we do fall out of love with something, there’s no sense hanging onto it, so we move onto something that suits us perfectly.

So what happens if the thing we’ve fallen out of love with is our brand?

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3 Ways To Show Your Brand Some Love

February! How did you sneak up on me so fast?
This year has been such a blur so far.

But amidst all the busy, it’s high time we talked about our word of the month. I guess it should come as no surprise that it is… LOVE

How could I choose anything else for this most loved up of months? Naturally, I’m sure all things romantic and lovey-dovey come to mind, but tear yourself away! Today, we’re thinking about how to show your brand a little love this February.

Now, of course, there are the obvious huge things you can do. A new suite of printed brochures, a revamped website, heck – even a total rebrand. Whilst we’ll get to these in good time, today I want to think about the little things you can do. The quick things. Lord knows we’re all busy – chasing commitments and to-do lists. So I’ve put together a speedy little list of easy things you can do TODAY to take your brand image from good to great…

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One little word that will kick start your year…

Here we are, two weeks into a new year.

A fortnight ago, no doubt you woke up bright eyed, full of big dreams for your business in 2015. This would be your year, the year you do things differently. But then, Monday morning hit…

The emails, the old routine, the lack of festive cheer that buoys us all through December – it can chip away at those big dreams. But I’m here to tell you that they don’t have to – oh no! This can be the year you do things you’ve always wanted. There’s just one thing you have to do first. One little word – are you ready?

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Logos vs Brands

If you run a business, it’s more than likely that you’ll have a logo.

One that you put on all your marketing materials, your company uniforms and your website. Yet, things might not working for you quite as well as you’d like. If you line all your printed materials up next to each other – do they look like a set? No? Then chances are you need to ask yourself this question…

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A Brand for Britain

It seems like the Opening Ceremony was only yesterday…

As I watched the celebrations, it struck me what a gargantuan task Danny Boyle had been faced with. How do you sum up Britain’s culture, politics, academia, geography and people – everything that we have achieved and endured for over the past few thousand years? How do you tell the entire world, some of whom probably know very little about us as a nation, who we are and where we’ve been?

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