Business Tips

Should You Judge A Book By Its Cover?

it’s funny where business lessons creep up on you. recently, during a trip to the library, an everyday occurrence suddenly struck a chord…

As I watched my little boy rifle through stacks of books at top speed, plucking out his choices, seemingly at random, I realised there was actually nothing random about it.

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3 Ways To Show Your Brand Some Love

February! How did you sneak up on me so fast?
This year has been such a blur so far.

But amidst all the busy, it’s high time we talked about our word of the month. I guess it should come as no surprise that it is… LOVE

How could I choose anything else for this most loved up of months? Naturally, I’m sure all things romantic and lovey-dovey come to mind, but tear yourself away! Today, we’re thinking about how to show your brand a little love this February.

Now, of course, there are the obvious huge things you can do. A new suite of printed brochures, a revamped website, heck – even a total rebrand. Whilst we’ll get to these in good time, today I want to think about the little things you can do. The quick things. Lord knows we’re all busy – chasing commitments and to-do lists. So I’ve put together a speedy little list of easy things you can do TODAY to take your brand image from good to great…

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One little word that will kick start your year…

Here we are, two weeks into a new year.

A fortnight ago, no doubt you woke up bright eyed, full of big dreams for your business in 2015. This would be your year, the year you do things differently. But then, Monday morning hit…

The emails, the old routine, the lack of festive cheer that buoys us all through December – it can chip away at those big dreams. But I’m here to tell you that they don’t have to – oh no! This can be the year you do things you’ve always wanted. There’s just one thing you have to do first. One little word – are you ready?

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Logos vs Brands

If you run a business, it’s more than likely that you’ll have a logo.

One that you put on all your marketing materials, your company uniforms and your website. Yet, things might not working for you quite as well as you’d like. If you line all your printed materials up next to each other – do they look like a set? No? Then chances are you need to ask yourself this question…

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