Help! I've Fallen Out of Love with My Brand! (Part 2)

A problem or a blessing in disguise?

This is the second part of a two part series on rebranding.
Missed the first one?

No problem – click here to read it and then come back for the second course. Don’t worry, we’ll wait for you!

So. You’ve made the decision that it’s time to rebrand. But there’s something still holding you back. It’s a big step right?

Well, I’m here to tell you my top 3 reasons why a change can do you – and your business – a whole world of good. (By the way, incase you couldn’t tell, March’s focus word is CHANGE. So let’s focus…)

 


1. It’ll give you a lightning bolt of confidence

There’s something about a fresh new look that reinvigorates and inspires. With a new brand, we feel the urge to do those little things we always thought we should be doing for our businesses. Always wanted to start a newsletter? Get out there and network more? It’s a fresh start, a bright new day. You’ll be able to channel this inspiration and start ticking things off your to do list like nobody’s business. Like an amazing hair cut or a game changing outfit, updating your brand is sure to make you feel like a million dollars. With that feeling comes confidence, and you know what follows confidence? Success!


2. It will help you work out what hasn’t been working so well (and give you the opportunity to fix it!)

There’s that old saying – if you do what you’ve always done, you’ll get what you’ve always got. I may be paraphrasing there, but the message is clear. You’ve got to shake things up if you want to move to the next level. A rebrand is golden opportunity to seriously trim the fat that’s been weighing your business down. Be that a colour scheme that isn’t getting your noticed amongst your competitors or a name you settled for at the beginning because you needed something quickly – if it isn’t working, it’s got to go.


3. It’s an opportunity to ‘get with the times’

Remember around the turn of the century when there were a ton of companies with ‘2000’ in the name. Chances are they were looking pretty dated only 2 or 3 years later. This is an extreme example, but the point stands. Maybe you went with something that was the height of fashion when you set out on your business journey. As time creeps on, this ‘uber-chic’ look is going to start to look rather dated and unappealing. As crazy as it sounds, even colours go through trendy periods (I remember a few years back everyone wanted their logos lime and grey, mimicking a campaign M&S had just launched). Alternatively, perhaps you picked a name that years ago you thought was wonderful and now, as your business has matured, it makes you want to cringe every time you utter it out loud. You want to assure your customers that your business is one that will stand the test of time. A ‘trendy’ logo is going to the exact opposite for you.


 

Hopefully this is the inspiration you need to take your brand to new heights!

If you think it’s time to give your business that awesome brand boost – let’s talk. You can be the business person you want to be and great branding is one of the best ways to get there.

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