Dodgeball North East

Branding

Dodgeball North East creates sporting experiences for people who want to have fun and get fit.

As the sister brand of AK Sport, it was important to retain the ‘merit badge’ look. With that in mind, Laura created a marque that is unique, yet both brands sit together comfortably. It is inclusive and unisex – ensuring everyone feels welcome to come along to team meetings.

The vibrant logo is modern and quirky – just like Dodgeball North East!