A Brand for Britain

It seems like the Opening Ceremony was only yesterday…

As I watched the celebrations, it struck me what a gargantuan task Danny Boyle had been faced with. How do you sum up Britain’s culture, politics, academia, geography and people – everything that we have achieved and endured for over the past few thousand years? How do you tell the entire world, some of whom probably know very little about us as a nation, who we are and where we’ve been?

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